The Social Computing Wave is already cresting both for the consumer web and the enterprise. After over a decade of Blogging and Social Computing we are hearing the same ‘Fear’ and ‘Lack’ arguments against the rising wave of Enterprise 2.0 and Social Computing Adoption.
I was speaking to a colleague who works for a local news station in Sacramento. It was a great insight for me, our nearly two hour skype chat (I had to have her download skype first, then get a microphone...) resolved around a few comments:
“Everyone is talking about it, and trying to do it, but no one really knows what they are doing”
The purpose of this blog is to provide a resource of compelling information so you are empowered to make the value leap in why Social Computing is a MUST for your Organisation. I am going to talk about Enterprise 2.0 that is INTERNAL Social Computing, not EXTERNAL Social Media.
Here are some of the more common objections:
It will not work in my industry:
(Retail, Finance, Religion, School, Non-Profit, Government, Campaign, etc)
Power issues:
How do we control what goes on in the Social Network? How do we control the conversation so they do not just rant?
Waste of Time:
What if they post a picture of their Cat?
Me Too Tactics:
We already have a blog, or we Twitter...
Here is a stunning video by Jason Falls regarding the retail giant Best Buy deploying its own internal social network titled ‘Blue Shirt Nation’ After you watch this see that I have taken some key statements of the Best Buy team to show and answer objections that you may have. I have also provided hyperlinks to the relevant white papers, research and reports (some of which date to the 1970s!)
Creating a common culture:
(Many) ‘use the social media platform- to get to know each other - by sharing- they even pic of their cat-’
This is a way- a vast and disperse organisation can foster real community- and real human interactions across the globe.
Much more than communication- this offers management a way to communicate and grow in a natural human language- rather than the traditional command and control structure
(of) HERE are the VALUES
HERE are the WAY YOU DRESS
HERE ARE THE RULES.
‘When you are in a Chess club, (Open Source technology club, bowling league, little league) you speak about different topics that just Chess strategy, (or how to bowl a better game).
This is normal social sciences, we connect at a deeper and more meaningful level when the technology enables this to happen. Also corporate knowledge is kept as the Tacit Knowledge is maintained. Information that was once invisible is now visible.
John Seely Brown Xerox PARC Fame had an example from the 1970s- That showcased how knowledge was transferred VIA story telling. We learn through stories- we remember through stories. here the Best Buy team speaks about how operational efficiencies are created when one person tells a story- then someone comments- oh no- you do not have to do all that in the system just press this button and to this. Employees openly share their knowledge in how to have BETTER customer Service and BETTER uses of their technology and process.
Benefit- Companies learn how to communicate as people- you see a lot of companies go online with twitter and blogs and talk like companies which does not work
Peer governance-
‘the employees as a whole will correct and learn of what is acceptable and what is not acceptable behavior.’
Which in turn provides a better culture and better operational efficiencies.
“We don’t have to then have management Force Guidelines, they are already practiced”
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